Top 5 Personalization Apps on Android in Kenya: Q1 2024

During the first quarter of 2024, the personalization app market on Android in Kenya saw significant activity. Here’s a breakdown of the performance of the top 5 apps in this category, based on data from Sensor Tower.

Color Phone Call Screen Theme experienced a remarkable increase in weekly downloads, starting at 6K in early January and peaking at approximately 44K by early March. Active users also followed an upward trend, starting from 28.6K and reaching 75.8K by the end of March.

LED Keyboard: Colorful Backlit had a mixed performance in downloads, beginning the quarter with 11.5K and fluctuating before settling at 4.6K in late March. Active users showed a slight decline from 19K in early January to 10.7K by the end of the quarter, with a minor revenue of $1 recorded in late February and early March.

Color Phone: Caller Screen App maintained a steady download rate, starting at 6.4K and ending the quarter at 5.2K. Active users increased from 7.8K to 15.1K over the same period.

Love Photo Keyboard Theme 2023 showed consistent performance in downloads, beginning at 5.2K and peaking at 6.5K in late March. Active users demonstrated a positive trend, rising from 22.7K in early January to 29.8K by the end of the quarter.

Glow Butterfly Launcher Theme saw relatively stable download numbers, starting at 5.6K and ending at 4.4K. Active users increased steadily from 30.5K to 39.6K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.